Design experiences that feel AND function better
Design experiences that feel AND function better
Design experiences that feel AND function better
Hi, I’m Kathryn, a senior experience designer based in New York City. I design digital products that simplify complex systems and help people take action with confidence.
As the sole designer at my company, I lead end-to-end design across strategy, UX, visual systems, and product delivery. My work spans AI-powered tools, digital platforms, and multi-touch systems that blend emotional insight with practical usability.
Hi, I’m Kathryn, a senior experience designer based in New York City. For the past four years, I’ve been designing digital products that put people first, with a focus on clarity, empathy, and trust.
I’ve worked on everything from navigating chronic illness to helping patients feel confident about their treatment options; translating complex, emotional journeys into tools that support real people in real moments. Now, I’m excited to bring that same care and creativity to a broader range of digital experiences, especially the ones that aim to make life a little easier, smarter, or more meaningful.
Craft stories
Craft stories
Craft stories
Craft stories
Shape experiences
Shape experiences
Shape experiences
Shape experiences
Craft stories
Craft stories
Craft stories
Craft stories
Shape experiences
Shape experiences
Shape experiences
Shape experiences
Craft Stories
Craft Stories
Craft Stories
Craft Stories
Shape experiences
Shape experiences
Shape experiences
Shape experiences
EXPERIENCE HIGHLIGHTS
EXPERIENCE HIGHLIGHTS
Designing for Clarity
I transform complex systems into experiences that feel simple, intuitive, and human. From AI tools to digital platforms and connected ecosystems, I design flows that reduce friction and help users move forward with confidence.
Designing for Clarity
I transform complex systems into experiences that feel simple, intuitive, and human. From AI tools to digital platforms and connected ecosystems, I design flows that reduce friction and help users move forward with confidence.
Leading with Vision
Beyond pixels and prototypes, I bring strategic thinking to every project. I’ve led cross-functional teams, managed junior designers, and aligned stakeholders across design, tech, and leadership, ensuring that ideas not only look good, but work well and scale effectively.
Leading with Vision
Beyond pixels and prototypes, I bring strategic thinking to every project. I’ve led cross-functional teams, managed junior designers, and aligned stakeholders across design, tech, and leadership, ensuring that ideas not only look good, but work well and scale effectively.
Blending Emotion and Function
I believe the best products do more than solve problems, they connect with people. My approach blends empathy with craft, turning data and insights into designs that feel both intelligent and emotionally resonant, creating experiences that users trust and return to.
Blending Emotion and Function
I believe the best products do more than solve problems, they connect with people. My approach blends empathy with craft, turning data and insights into designs that feel both intelligent and emotionally resonant, creating experiences that users trust and return to.
featured projects
Selected work across AI-powered tools, digital platforms, and connected systems designed to help people navigate complex experiences with clarity and confidence.
work Experience
From hands-on execution to design leadership, my career has been shaped by creating with purpose and growing through experience
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Experience design organization focused on complex, high-stakes user journeys, where I progressed from junior to senior designer leading product-focused digital work
Lead product design in a regulated environment, balancing user needs, business goals, and compliance across multiple digital experiences
Manage a junior designer and a rotating bench of freelancers, providing mentorship, feedback, and creative direction across projects
Build and scale design systems and component libraries to support consistent, efficient delivery across responsive web and mobile experiences
Lead the design of AI-powered products, defining interaction models and user experiences for real-time, personalized support
Present product strategy and design solutions to executive stakeholders, translating insights into aligned decisions and actionable roadmaps
Partner with internal and external technology and strategy teams to define requirements and deliver cohesive, user-centered solutions
Design and deliver AI-powered and platform-based products used by real users, improving access to information and reducing friction across complex workflows
Simplify complex workflows into structured experiences that improved usability and user engagement
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Experience design organization focused on complex, high-stakes user journeys, where I progressed from junior to senior designer leading product-focused digital work
Lead product design in a regulated environment, balancing user needs, business goals, and compliance across multiple digital experiences
Manage a junior designer and a rotating bench of freelancers, providing mentorship, feedback, and creative direction across projects
Build and scale design systems and component libraries to support consistent, efficient delivery across responsive web and mobile experiences
Lead the design of AI-powered products, defining interaction models and user experiences for real-time, personalized support
Present product strategy and design solutions to executive stakeholders, translating insights into aligned decisions and actionable roadmaps
Partner with internal and external technology and strategy teams to define requirements and deliver cohesive, user-centered solutions
Design and deliver AI-powered and platform-based products used by real users, improving access to information and reducing friction across complex workflows
Simplify complex workflows into structured experiences that improved usability and user engagement
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Experience design organization focused on complex, high-stakes user journeys, where I progressed from junior to senior designer leading product-focused digital work
Lead product design in a regulated environment, balancing user needs, business goals, and compliance across multiple digital experiences
Manage a junior designer and a rotating bench of freelancers, providing mentorship, feedback, and creative direction across projects
Build and scale design systems and component libraries to support consistent, efficient delivery across responsive web and mobile experiences
Lead the design of AI-powered products, defining interaction models and user experiences for real-time, personalized support
Present product strategy and design solutions to executive stakeholders, translating insights into aligned decisions and actionable roadmaps
Partner with internal and external technology and strategy teams to define requirements and deliver cohesive, user-centered solutions
Design and deliver AI-powered and platform-based products used by real users, improving access to information and reducing friction across complex workflows
Simplify complex workflows into structured experiences that improved usability and user engagement
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Experience design organization focused on complex, high-stakes user journeys, where I progressed from junior to senior designer leading product-focused digital work
Lead product design in a regulated environment, balancing user needs, business goals, and compliance across multiple digital experiences
Manage a junior designer and a rotating bench of freelancers, providing mentorship, feedback, and creative direction across projects
Build and scale design systems and component libraries to support consistent, efficient delivery across responsive web and mobile experiences
Lead the design of AI-powered products, defining interaction models and user experiences for real-time, personalized support
Present product strategy and design solutions to executive stakeholders, translating insights into aligned decisions and actionable roadmaps
Partner with internal and external technology and strategy teams to define requirements and deliver cohesive, user-centered solutions
Design and deliver AI-powered and platform-based products used by real users, improving access to information and reducing friction across complex workflows
Simplify complex workflows into structured experiences that improved usability and user engagement
Skills & Strengths
Skills & Strengths
Product & UX
User flows, Wireframing, Prototyping, Interaction design, Information architecture
Tools
Figma, Adobe Creative Suite, HTML5/CSS3, WordPress
Collaboration & Strategy:
Workshop facilitation, Cross-functional collaboration, Stakeholder alignment