Design experiences that feel AND function better
Design experiences that feel AND function better
Design experiences that feel AND function better
Hi, I’m Kathryn, a senior experience designer based in New York City. I design digital products that simplify complex systems and help people take action with confidence.
I've led end-to-end design across strategy, UX, visual systems, and product delivery. My work spans AI-powered tools, digital platforms, and multi-touch systems that blend emotional insight with practical usability.
Hi, I’m Kathryn, a senior experience designer based in New York City. I design digital products that simplify complex systems and help people take action with confidence.
I've led end-to-end design across strategy, UX, visual systems, and product delivery. My work spans AI-powered tools, digital platforms, and multi-touch systems that blend emotional insight with practical usability.
Craft stories
Craft stories
Craft stories
Craft stories
Shape experiences
Shape experiences
Shape experiences
Shape experiences
Craft stories
Craft stories
Craft stories
Craft stories
Shape experiences
Shape experiences
Shape experiences
Shape experiences
Craft Stories
Craft Stories
Craft Stories
Craft Stories
Shape experiences
Shape experiences
Shape experiences
Shape experiences
EXPERIENCE HIGHLIGHTS
EXPERIENCE HIGHLIGHTS
Designing for Clarity
I transform complex systems into experiences that feel simple, intuitive, and human. From AI tools to digital platforms and connected ecosystems, I design flows that reduce friction and help users move forward with confidence.
Designing for Clarity
I transform complex systems into experiences that feel simple, intuitive, and human. From AI tools to digital platforms and connected ecosystems, I design flows that reduce friction and help users move forward with confidence.
Leading with Vision
Beyond pixels and prototypes, I bring strategic thinking to every project. I’ve led cross-functional teams, managed junior designers, and aligned stakeholders across design, tech, and leadership, ensuring that ideas not only look good, but work well and scale effectively.
Leading with Vision
Beyond pixels and prototypes, I bring strategic thinking to every project. I’ve led cross-functional teams, managed junior designers, and aligned stakeholders across design, tech, and leadership, ensuring that ideas not only look good, but work well and scale effectively.
Blending Emotion and Function
I believe the best products do more than solve problems, they connect with people. My approach blends empathy with craft, turning data and insights into designs that feel both intelligent and emotionally resonant, creating experiences that users trust and return to.
Blending Emotion and Function
I believe the best products do more than solve problems, they connect with people. My approach blends empathy with craft, turning data and insights into designs that feel both intelligent and emotionally resonant, creating experiences that users trust and return to.
featured projects
Selected work across AI-powered tools, digital platforms, and connected systems designed to help people navigate complex experiences with clarity and confidence.
work Experience
From hands-on execution to design leadership, my career has been shaped by creating with purpose and growing through experience.
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Defined the product vision of ELLA, an AI advocate that transforms complex information into tailored, actionable insights. Shaped the product experience from concept through launch, partnering closely with engineering to bring an intuitive conversational experience to life.
Led the design and launch of Josh AI, an AI assistant designed to deliver personalized guidance through natural conversation. Owned the subscription experience across onboarding, pricing, account management, and lifecycle communications to create a cohesive product that supports long-term engagement.
Designed and launched Connected by Hope, a digital platform that helps people access support through scheduled one-on-one video conversations, trusted resources, and strategic communications. Defined the product experience across enrollment, scheduling, and behavioral messaging, surpassing engagement goals and driving meaningful user participation.
Shaped the visual identity of products by establishing clear systems for typography, color, hierarchy, and imagery, ensuring every design decision reinforced the product's purpose and personality
Transformed complex workflows into intuitive experiences through strategic interaction design, balancing user needs, business goals, and technical constraints across multiple products.
Partnered across disciplines to define product direction, evaluate tradeoffs, prototype solutions, and drive new products from early concepts through implementation.
Influenced product direction by presenting design concepts, user insights, and strategic recommendations, helping leadership and cross-functional teams make informed product decisions.
Mentored designers and managed a network of freelance contributors, providing creative direction and feedback across multiple concurrent product initiatives.
Led multiple product initiatives simultaneously, balancing shifting priorities, technical constraints, and timelines while delivering high-quality work with a high degree of autonomy.
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Defined the product vision of ELLA, an AI advocate that transforms complex information into tailored, actionable insights. Shaped the product experience from concept through launch, partnering closely with engineering to bring an intuitive conversational experience to life.
Led the design and launch of Josh AI, an AI assistant designed to deliver personalized guidance through natural conversation. Owned the subscription experience across onboarding, pricing, account management, and lifecycle communications to create a cohesive product that supports long-term engagement.
Designed and launched Connected by Hope, a digital platform that helps people access support through scheduled one-on-one video conversations, trusted resources, and strategic communications. Defined the product experience across enrollment, scheduling, and behavioral messaging, surpassing engagement goals and driving meaningful user participation.
Shaped the visual identity of products by establishing clear systems for typography, color, hierarchy, and imagery, ensuring every design decision reinforced the product's purpose and personality
Transformed complex workflows into intuitive experiences through strategic interaction design, balancing user needs, business goals, and technical constraints across multiple products.
Partnered across disciplines to define product direction, evaluate tradeoffs, prototype solutions, and drive new products from early concepts through implementation.
Influenced product direction by presenting design concepts, user insights, and strategic recommendations, helping leadership and cross-functional teams make informed product decisions.
Mentored designers and managed a network of freelance contributors, providing creative direction and feedback across multiple concurrent product initiatives.
Led multiple product initiatives simultaneously, balancing shifting priorities, technical constraints, and timelines while delivering high-quality work with a high degree of autonomy.
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Defined the product vision of ELLA, an AI advocate that transforms complex information into tailored, actionable insights. Shaped the product experience from concept through launch, partnering closely with engineering to bring an intuitive conversational experience to life.
Led the design and launch of Josh AI, an AI assistant designed to deliver personalized guidance through natural conversation. Owned the subscription experience across onboarding, pricing, account management, and lifecycle communications to create a cohesive product that supports long-term engagement.
Designed and launched Connected by Hope, a digital platform that helps people access support through scheduled one-on-one video conversations, trusted resources, and strategic communications. Defined the product experience across enrollment, scheduling, and behavioral messaging, surpassing engagement goals and driving meaningful user participation.
Shaped the visual identity of products by establishing clear systems for typography, color, hierarchy, and imagery, ensuring every design decision reinforced the product's purpose and personality
Transformed complex workflows into intuitive experiences through strategic interaction design, balancing user needs, business goals, and technical constraints across multiple products.
Partnered across disciplines to define product direction, evaluate tradeoffs, prototype solutions, and drive new products from early concepts through implementation.
Influenced product direction by presenting design concepts, user insights, and strategic recommendations, helping leadership and cross-functional teams make informed product decisions.
Mentored designers and managed a network of freelance contributors, providing creative direction and feedback across multiple concurrent product initiatives.
Led multiple product initiatives simultaneously, balancing shifting priorities, technical constraints, and timelines while delivering high-quality work with a high degree of autonomy.
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Defined the product vision of ELLA, an AI advocate that transforms complex information into tailored, actionable insights. Shaped the product experience from concept through launch, partnering closely with engineering to bring an intuitive conversational experience to life.
Led the design and launch of Josh AI, an AI assistant designed to deliver personalized guidance through natural conversation. Owned the subscription experience across onboarding, pricing, account management, and lifecycle communications to create a cohesive product that supports long-term engagement.
Designed and launched Connected by Hope, a digital platform that helps people access support through scheduled one-on-one video conversations, trusted resources, and strategic communications. Defined the product experience across enrollment, scheduling, and behavioral messaging, surpassing engagement goals and driving meaningful user participation.
Shaped the visual identity of products by establishing clear systems for typography, color, hierarchy, and imagery, ensuring every design decision reinforced the product's purpose and personality
Transformed complex workflows into intuitive experiences through strategic interaction design, balancing user needs, business goals, and technical constraints across multiple products.
Partnered across disciplines to define product direction, evaluate tradeoffs, prototype solutions, and drive new products from early concepts through implementation.
Influenced product direction by presenting design concepts, user insights, and strategic recommendations, helping leadership and cross-functional teams make informed product decisions.
Mentored designers and managed a network of freelance contributors, providing creative direction and feedback across multiple concurrent product initiatives.
Led multiple product initiatives simultaneously, balancing shifting priorities, technical constraints, and timelines while delivering high-quality work with a high degree of autonomy.
Skills & Strengths
Skills & Strengths
Product & UX
Product Strategy, Interaction Design, UX Architecture, User Flows, Information Architecture, Rapid Prototyping, Design Systems, User-Centered Design
Tools
Figma, Adobe Creative Suite, Sketch, HTML5/CSS3, AI Prompting & Workflows (Claude, ChatGPT)
Leadership & Collaboration
Cross-Functional Leadership, Stakeholder Management, Executive Presentations, Workshop Facilitation, Design Mentorship, Vendor & Freelance Management