My Myeloma Journey
A multi-channel support program for people living with multiple myeloma, designed to deliver personalized education, community stories, and resources tailored to their unique needs and treatment journey.
OverView
My Myeloma Journey is a multi-touch digital experience designed to guide users through complex information and decisions over time. Rather than relying on a single interaction, the experience connects a website, enrollment flow, and ongoing email journey into a cohesive system that supports users at different stages of their journey. I led the end-to-end design of the experience, shaping how users enter, engage with, and move through the system across multiple touchpoints.
The Challenge
Users navigating complex situations often receive too much information at once or struggle to find what is relevant to them. Static websites alone fail to provide ongoing guidance, while traditional email programs can feel disconnected or overwhelming. The challenge was to design an experience that could deliver the right information at the right time, guiding users progressively without creating friction or cognitive overload.
The Solution
I designed My Myeloma Journey as a connected system that guides users from initial engagement through ongoing support. The experience begins with a website that introduces key information and encourages enrollment, followed by a structured email journey that delivers content progressively over time. Each touchpoint was designed to feel cohesive, clear, and easy to engage with, allowing users to move forward at their own pace. Key design decisions included: • Progressive engagement over one-time delivery: Structured the experience to unfold over time, reducing overwhelm and improving comprehension • Clear entry and conversion flow: Designed the website and enrollment experience to guide users toward action without friction • Cohesive cross-channel experience: Ensured consistency between web and email touchpoints to create a seamless user journey • Content structured for clarity: Organized information into digestible, user-friendly formats to improve understanding and retention • Lifecycle-driven design: Aligned content and interactions with different stages of the user journey
The Process
My process focused on designing a connected experience that supports users over time: • Defined user needs and key journey stages • Mapped the full experience across web and email touchpoints • Designed the website, enrollment flow, and email templates • Iterated on structure, clarity, and engagement • Collaborated with stakeholders to align on content and delivery The result was a more structured, approachable experience that helped users better understand complex information, reduced overwhelm, and created a consistent, ongoing support system beyond the initial interaction.
