Hi, I'm kathrYn
here’s a bit about how I think,
work, and design
here’s a bit about how I think, work, and design
EXPERIENCE Designer
EXPERIENCE Designer
EXPERIENCE Designer
EXPERIENCE Designer
Based In NYC
Based In NYC
Based In NYC
Based In NYC
I’m a designer who’s most interested in the messy middle of a problem, where things aren’t clearly defined yet, and the path forward isn’t obvious.
I like working through complexity, whether that’s untangling a system, shaping an experience over time, or figuring out how something should behave in moments where users need clarity the most.
In my current role, I’ve had the opportunity to own design end-to-end, which means I spend as much time defining the problem as I do designing the solution. I work closely with clients, strategy, and technology partners to shape ideas, pressure-test decisions, and bring things to life in a way that actually works in the real world.
I tend to think in systems rather than screens, and I’m drawn to work where the challenge is not just making something look good, but making something complicated feel usable, structured, and human.
I’m especially interested in continuing to apply this approach in new industries and product spaces.
WORK EXPERIENCE
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Defined the product vision of ELLA, an AI advocate that transforms complex information into tailored, actionable insights. Shaped the product experience from concept through launch, partnering closely with engineering to bring an intuitive conversational experience to life.
Led the design and launch of Josh AI, an AI assistant designed to deliver personalized guidance through natural conversation. Owned the subscription experience across onboarding, pricing, account management, and lifecycle communications to create a cohesive product that supports long-term engagement.
Designed and launched Connected by Hope, a digital platform that helps people access support through scheduled one-on-one video conversations, trusted resources, and strategic communications. Defined the product experience across enrollment, scheduling, and behavioral messaging, surpassing engagement goals and driving meaningful user participation.
Shaped the visual identity of products by establishing clear systems for typography, color, hierarchy, and imagery, ensuring every design decision reinforced the product's purpose and personality.
Transformed complex workflows into intuitive experiences through strategic interaction design, balancing user needs, business goals, and technical constraints across multiple products.
Partnered across disciplines to define product direction, evaluate tradeoffs, prototype solutions, and drive new products from early concepts through implementation.
Influenced product direction by presenting design concepts, user insights, and strategic recommendations, helping leadership and cross-functional teams make informed product decisions.
Mentored designers and managed a network of freelance contributors, providing creative direction and feedback across multiple concurrent product initiatives.
Led multiple product initiatives simultaneously, balancing shifting priorities, technical constraints, and timelines while delivering high-quality work with a high degree of autonomy.
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Defined the product vision of ELLA, an AI advocate that transforms complex information into tailored, actionable insights. Shaped the product experience from concept through launch, partnering closely with engineering to bring an intuitive conversational experience to life.
Led the design and launch of Josh AI, an AI assistant designed to deliver personalized guidance through natural conversation. Owned the subscription experience across onboarding, pricing, account management, and lifecycle communications to create a cohesive product that supports long-term engagement.
Designed and launched Connected by Hope, a digital platform that helps people access support through scheduled one-on-one video conversations, trusted resources, and strategic communications. Defined the product experience across enrollment, scheduling, and behavioral messaging, surpassing engagement goals and driving meaningful user participation.
Shaped the visual identity of products by establishing clear systems for typography, color, hierarchy, and imagery, ensuring every design decision reinforced the product's purpose and personality
Transformed complex workflows into intuitive experiences through strategic interaction design, balancing user needs, business goals, and technical constraints across multiple products.
Partnered across disciplines to define product direction, evaluate tradeoffs, prototype solutions, and drive new products from early concepts through implementation.
Influenced product direction by presenting design concepts, user insights, and strategic recommendations, helping leadership and cross-functional teams make informed product decisions.
Mentored designers and managed a network of freelance contributors, providing creative direction and feedback across multiple concurrent product initiatives.
Led multiple product initiatives simultaneously, balancing shifting priorities, technical constraints, and timelines while delivering high-quality work with a high degree of autonomy.
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Defined the product vision of ELLA, an AI advocate that transforms complex information into tailored, actionable insights. Shaped the product experience from concept through launch, partnering closely with engineering to bring an intuitive conversational experience to life.
Led the design and launch of Josh AI, an AI assistant designed to deliver personalized guidance through natural conversation. Owned the subscription experience across onboarding, pricing, account management, and lifecycle communications to create a cohesive product that supports long-term engagement.
Designed and launched Connected by Hope, a digital platform that helps people access support through scheduled one-on-one video conversations, trusted resources, and strategic communications. Defined the product experience across enrollment, scheduling, and behavioral messaging, surpassing engagement goals and driving meaningful user participation.
Shaped the visual identity of products by establishing clear systems for typography, color, hierarchy, and imagery, ensuring every design decision reinforced the product's purpose and personality
Transformed complex workflows into intuitive experiences through strategic interaction design, balancing user needs, business goals, and technical constraints across multiple products.
Partnered across disciplines to define product direction, evaluate tradeoffs, prototype solutions, and drive new products from early concepts through implementation.
Influenced product direction by presenting design concepts, user insights, and strategic recommendations, helping leadership and cross-functional teams make informed product decisions.
Mentored designers and managed a network of freelance contributors, providing creative direction and feedback across multiple concurrent product initiatives.
Led multiple product initiatives simultaneously, balancing shifting priorities, technical constraints, and timelines while delivering high-quality work with a high degree of autonomy.
ENTRADA — Senior Experience Designer
January 2021 – Present · New York, NY
Defined the product vision of ELLA, an AI advocate that transforms complex information into tailored, actionable insights. Shaped the product experience from concept through launch, partnering closely with engineering to bring an intuitive conversational experience to life.
Led the design and launch of Josh AI, an AI assistant designed to deliver personalized guidance through natural conversation. Owned the subscription experience across onboarding, pricing, account management, and lifecycle communications to create a cohesive product that supports long-term engagement.
Designed and launched Connected by Hope, a digital platform that helps people access support through scheduled one-on-one video conversations, trusted resources, and strategic communications. Defined the product experience across enrollment, scheduling, and behavioral messaging, surpassing engagement goals and driving meaningful user participation.
Shaped the visual identity of products by establishing clear systems for typography, color, hierarchy, and imagery, ensuring every design decision reinforced the product's purpose and personality.
Transformed complex workflows into intuitive experiences through strategic interaction design, balancing user needs, business goals, and technical constraints across multiple products.
Partnered across disciplines to define product direction, evaluate tradeoffs, prototype solutions, and drive new products from early concepts through implementation.
Influenced product direction by presenting design concepts, user insights, and strategic recommendations, helping leadership and cross-functional teams make informed product decisions.
Mentored designers and managed a network of freelance contributors, providing creative direction and feedback across multiple concurrent product initiatives.
Led multiple product initiatives simultaneously, balancing shifting priorities, technical constraints, and timelines while delivering high-quality work with a high degree of autonomy.
Education
University of florida
Master of Arts in Web Design and Online Communication
Bachelor of Science in Psychology
University of florida
Master of Arts in Web Design and Online Communication
Bachelor of Science in Psychology
Skills & Strengths
Product & UX
Product Strategy, Interaction Design, UX Architecture, User Flows, Information Architecture, Rapid Prototyping, Design Systems, User-Centered Design
Tools
Figma, Adobe Creative Suite, Sketch, HTML5/CSS3, AI Prompting & Workflows (Claude, ChatGPT)
Leadership & Collaboration
Cross-Functional Leadership, Stakeholder Management, Executive Presentations, Workshop Facilitation, Design Mentorship, Vendor & Freelance Management
Product & UX
Product Strategy, Interaction Design, UX Architecture, User Flows, Information Architecture, Rapid Prototyping, Design Systems, User-Centered Design
Tools
Figma, Adobe Creative Suite, Sketch, HTML5/CSS3, AI Prompting & Workflows (Claude, ChatGPT)
Leadership & Collaboration
Cross-Functional Leadership, Stakeholder Management, Executive Presentations, Workshop Facilitation, Design Mentorship, Vendor & Freelance Management
VALUES I DESIGN BY
VALUES I
DESIGN BY
Clarity over complexity
Progress over perfection
Details matter
Growth through collaboration